{"id":58,"date":"2008-06-28T14:12:39","date_gmt":"2008-06-28T18:12:39","guid":{"rendered":"http:\/\/panabike.s-cars.org\/?page_id=58"},"modified":"2026-11-05T19:15:28","modified_gmt":"2026-11-06T01:15:28","slug":"history","status":"publish","type":"page","link":"https:\/\/panasonicbikemuseum.info\/newsite2026\/history\/","title":{"rendered":"History"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><style>\n.pbvm-history{--ink:#252b2e;--muted:#606b6b;--paper:#f6f3ec;--line:#ddd9cf;--red:#b7483e;font-family:inherit;color:var(--ink);line-height:1.75}.pbvm-history *{box-sizing:border-box}.pbvm-history .wrap{max-width:1100px;margin:auto;padding:0 24px}.pbvm-history .hero{background:var(--paper);padding:75px 0 65px}.pbvm-history .eyebrow{font-size:12px;letter-spacing:.19em;text-transform:uppercase;font-weight:700;color:var(--red)}.pbvm-history h1{font-size:clamp(38px,6vw,68px);line-height:1.1;letter-spacing:-.035em;margin:16px 0 24px}.pbvm-history h2{font-size:clamp(29px,4vw,42px);line-height:1.2;margin:0 0 20px;letter-spacing:-.025em}.pbvm-history h3{font-size:20px;line-height:1.3;margin:0 0 12px}.pbvm-history .lead{font-size:clamp(18px,2.4vw,23px);max-width:780px;color:#455052}.pbvm-history .nav{display:flex;flex-wrap:wrap;gap:10px;margin-top:32px}.pbvm-history .nav a{padding:9px 15px;border:1px solid #c8c7bf;border-radius:2px;color:var(--ink);text-decoration:none;font-size:13px;font-weight:600}.pbvm-history section.content{padding:72px 0;border-bottom:1px solid var(--line)}.pbvm-history .grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}.pbvm-history p{margin:0 0 20px}.pbvm-history figure{margin:0}.pbvm-history figure img{display:block;width:100%;height:auto;background:#e5e3de}.pbvm-history figcaption{font-size:12px;color:var(--muted);padding-top:10px}.pbvm-history .photos{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:28px}.pbvm-history .timeline{display:grid;grid-template-columns:1fr 1fr;gap:32px 46px;margin-top:34px}.pbvm-history .era{border-top:3px solid var(--ink);padding-top:18px}.pbvm-history .era h3{margin-bottom:20px}.pbvm-history .milestone{display:grid;grid-template-columns:60px 1fr;gap:13px;margin:0 0 18px}.pbvm-history .year{font-weight:800;color:var(--red)}.pbvm-history .milestone p{margin:0}.pbvm-history .note{padding:18px 22px;background:var(--paper);border-left:3px solid var(--red);font-size:14px}.pbvm-history .quote{font-size:21px;line-height:1.6;border-left:3px solid var(--red);padding-left:22px;margin:30px 0;color:#414a4b}.pbvm-history .cta{background:var(--paper);padding:60px 0}.pbvm-history a{color:#9c4038}.pbvm-history .small{font-size:13px;color:var(--muted)}@media(max-width:760px){.pbvm-history .hero{padding:48px 0}.pbvm-history section.content{padding:48px 0}.pbvm-history .grid,.pbvm-history .timeline,.pbvm-history .photos{grid-template-columns:1fr;gap:25px}.pbvm-history .wrap{padding:0 20px}}\n<\/style>\n<article class=\"pbvm-history\">\n<header class=\"hero\"><div class=\"wrap\"><div class=\"eyebrow\">Panasonic Bicycles Virtual Museum \u00b7 Historical archive<\/div><h1>The History of<br>Panasonic Bicycles<\/h1><p class=\"lead\">From the origins of National bicycles in Japan to Panasonic's presence in North American bike shops and international racing, explore the people, milestones, and machines behind the name.<\/p><nav class=\"nav\" aria-label=\"History sections\"><a href=\"#pbvm-origins\">Origins<\/a><a href=\"#pbvm-timeline\">Timeline<\/a><a href=\"#pbvm-north-america\">North America<\/a><a href=\"#pbvm-other-brands\">Other brands<\/a><a href=\"#pbvm-racing\">Racing<\/a><\/nav><\/div><\/header>\n<section class=\"content\" id=\"pbvm-origins\"><div class=\"wrap\"><div class=\"eyebrow\">01 \u00b7 Origins<\/div><h2>From National to Panasonic<\/h2><div class=\"grid\"><div><p>Konosuke Matsushita, founder of the business that became Panasonic, had an early connection to the bicycle trade. The museum's original history recounts his childhood association with a family bicycle shop and his interest in improving products for cyclists.<\/p><p>In Japan, the company's products were known under the National name. Panasonic became a familiar name on products marketed internationally, including bicycles.<\/p><p>The museum's original account emphasizes quality across the bicycle range, from higher-end racing models to accessible models such as the Sport 500.<\/p><p>The history also notes the connection between Matsushita's bicycle businesses and Panaracer tires. The precise history of synthetic tubular tire development warrants additional documentation.<\/p><\/div><div><figure><img decoding=\"async\" src=\"https:\/\/lh5.ggpht.com\/scarsgo\/SJY7XtbsfJI\/AAAAAAAAH5I\/jwXY5zNwyKM\/s400\/bikefactory.jpg\" alt=\"Archival aerial photograph labeled Bicycle Factory\" loading=\"lazy\"><figcaption>Archival photograph labeled \u201cBicycle Factory\u201d in the original PBVM history. Location and date to be confirmed.<\/figcaption><\/figure><div class=\"photos\"><figure><img decoding=\"async\" src=\"https:\/\/lh3.ggpht.com\/scarsgo\/SJY7YVevn9I\/AAAAAAAAH5Q\/5ZJ1dEG9Ph8\/s400\/tirefactory.jpg\" alt=\"Archival aerial photograph labeled Tire Factory\" loading=\"lazy\"><figcaption>\u201cTire Factory\u201d \u2014 original PBVM archive; date and location unverified.<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/section>\n<section class=\"content\" id=\"pbvm-timeline\"><div class=\"wrap\"><div class=\"eyebrow\">02 \u00b7 Milestones<\/div><h2>A historical timeline<\/h2><p>The milestones below are adapted from the museum's original historical chronology. Some claims and dates still require independent source verification.<\/p><div class=\"timeline\">\n<div class=\"era\"><h3>1918\u20131958 \u00b7 Foundations<\/h3><div class=\"milestone\"><span class=\"year\">1918<\/span><p>Matsushita Electric founded, later known as Panasonic.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1923<\/span><p>Battery-powered bicycle headlamp developed and distributed to bicycle dealers.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1951<\/span><p>Bicycle frame production begins.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1952<\/span><p>Roadster bicycle production by C.K.D.; the original timeline also lists establishment of National Tire Company without a separate date.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1956<\/span><p>Sport-type bicycle production begins.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1958<\/span><p>JIS certification-mark license received for bicycle frames from Japan's Ministry of International Trade and Industry (MITI).<\/p><\/div><\/div>\n<div class=\"era\"><h3>1962\u20131974 \u00b7 Growth<\/h3><div class=\"milestone\"><span class=\"year\">1962<\/span><p>JIS certification-mark license received for complete bicycles.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1965<\/span><p>Factory established in Kashihara, Osaka Prefecture; National Bicycle Industrial Co. established, according to the original chronology.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1967<\/span><p>Japanese national bicycle racing team reportedly uses the company's bicycles in world championship competition.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1971<\/span><p>Exports begin to Panasonic Company U.S.A. and Schwinn Bicycle Company in the United States.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1972<\/span><p>Japanese Olympic cycling team uses the company's racing bicycles for Munich.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1973<\/span><p>Quality-control recognition from the Osaka division of MITI.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1974<\/span><p>Gojyo National Bicycle Parts Co., Ltd. established as a wheel assembly factory.<\/p><\/div><\/div>\n<div class=\"era\"><h3>1976\u20131980 \u00b7 International reach<\/h3><div class=\"milestone\"><span class=\"year\">1976<\/span><p>Japanese Olympic cycling team reportedly uses the company's bicycles at Montreal. Racing and ten-speed bicycles displayed at Philadelphia's Franklin Institute during the U.S. Bicentennial celebrations.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1979<\/span><p>Exports of frames and bicycles begin to Europe. The original chronology also lists exports to Canada and Australia and organization of a U.S. Panasonic\/Shimano racing team, without separate dates.<\/p><\/div><div class=\"milestone\"><span class=\"year\">1980<\/span><p>Exports to T.I. Raleigh (U.S.A.) begin. The original history also reports Japanese Olympic team use of the company's racing bicycles for the Moscow Games.<\/p><\/div><\/div>\n<div class=\"era\"><h3>1989 \u00b7 A changing market<\/h3><div class=\"milestone\"><span class=\"year\">1989<\/span><p>According to the original museum history, Panasonic withdrew from the North American bicycle market amid unfavorable dollar\u2013yen exchange economics.<\/p><\/div><div class=\"note\">The original page included a \u201cTODAY\u201d entry referring to continued bicycle production and availability through Yellow Jersey Bicycles in Wisconsin. That time-sensitive statement has been withheld pending verification.<\/div><\/div>\n<\/div><\/div><\/section>\n<section class=\"content\" id=\"pbvm-north-america\"><div class=\"wrap\"><div class=\"eyebrow\">03 \u00b7 People and places<\/div><h2>Panasonic in North America<\/h2><div class=\"grid\"><div><p>Panasonic began exporting bicycles to the United States in 1971, during the American bicycle boom. The museum later connected with Norman Halperin, a former national sales manager for Panasonic's U.S. bicycle division.<\/p><p>According to the museum's account, Halperin joined Panasonic on April 19, 1979, as a sales representative covering metropolitan New York, New Jersey, and Connecticut. At the time, the company reportedly had only one other U.S. sales representative, based in Chicago.<\/p><p>After that colleague departed approximately six months later, Halperin found himself among the most experienced members of the U.S. sales team. As Panasonic expanded its national distribution, he became national sales manager and recruited representatives across the country.<\/p><div class=\"quote\">A firsthand connection to the people who helped bring Panasonic bicycles to American riders.<\/div><p class=\"small\">Source: PBVM's original historical account of its conversations with Norman Halperin. Further documentation and recollections are welcome.<\/p><\/div><div><figure style=\"max-width:270px\"><img decoding=\"async\" src=\"https:\/\/panasonicbikemuseum.info\/newsite2026\/wp-content\/uploads\/normpress.jpg\" alt=\"Small archival press clipping associated with Norman Halperin\" loading=\"lazy\"><figcaption>Original museum press clipping associated with Norman Halperin. A higher-resolution copy is needed.<\/figcaption><\/figure><\/div><\/div><\/div><\/section>\n<section class=\"content\" id=\"pbvm-other-brands\"><div class=\"wrap\"><div class=\"eyebrow\">04 \u00b7 Manufacturing heritage<\/div><h2>The bicycles behind other badges<\/h2><p>Panasonic's manufacturing story extends beyond bicycles bearing its own name. The original PBVM history identifies Schwinn, Raleigh, Royce Union, Suteki, Centurion, and other brands as having sold Panasonic-built bicycles at various times.<\/p><p>Among the best-known examples cited are Schwinn's early-1970s World Traveller and World Voyager bicycles and later LeTour models. Model-specific production histories can vary by year and market, so individual attributions should be checked against catalogs and other period documentation.<\/p><\/div><\/section>\n<section class=\"content\" id=\"pbvm-racing\"><div class=\"wrap\"><div class=\"eyebrow\">05 \u00b7 Competition<\/div><h2>Panasonic racing heritage<\/h2><p>Panasonic-supported bicycles and teams appear throughout the museum's historical chronology, including references to Japanese national and Olympic cycling programs and the Panasonic\/Shimano racing organization in the United States.<\/p><p>A fuller illustrated history of Panasonic's racing teams remains an opportunity for future research. For background, see the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Panasonic_cycling_team\" target=\"_blank\" rel=\"noopener noreferrer\">Panasonic cycling team overview<\/a>; it should not be treated as the museum's primary historical source.<\/p><\/div><\/section>\n<footer class=\"cta\"><div class=\"wrap\"><div class=\"eyebrow\">Help preserve the record<\/div><h2>Have a piece of Panasonic history?<\/h2><p>Original catalogs, factory documents, photographs, racing memorabilia, and firsthand recollections can help fill gaps in this history. We welcome contributions and corrections, with appropriate credit and permission.<\/p><p class=\"small\">A public submission link can be added when the Community Stories & Photos system is ready.<\/p><\/div><\/footer>\n<\/article>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":20168,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"The history of Panasonic Bicycles, bicycle brands, cycling racing teams, and more\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta 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